#bæredygtighed

Puro - Et bæredygtigt initiativ

Puro er 100% Co2 neutral, og bidrager til en bedre verden, for dig, mig og bonden bag bønden!

Kaffefarmere

"divided by ocean, connected by coffee"

Lige nu, er du kun 3 introduktion væk, fra en anden person her på planeten!

men i en verden, hvor vi tilsyneladende i stigende grad er forbundet, vil nogle måske sige, at vi faktisk har mistet en vis grad af forbindelse – vores forhold til den naturlige verden og til jordholderne, som altid har dyrket i harmoni med naturen.

Det er denne afbrydelse, der skaber en barriere, der forhindrer os i at takke avlerne og den jord, der føder de produkter, vi forbruger.

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regnskovsreservater

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og læs mere om de individuelle farmere samt se hvor de holder til. 

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Tons Co2 lagret

Regnskovsreservater

"SAVING THE RAINFOREST"

18 Puro regnskovsreservater oprettet i 11 kaffeproducerende lande. Vi har nu reddet 119.698 hektar regnskov - Indtil videre. Se de individuelle regnskovsreservater herunder. 

chimpcorridor
308 acres

CHIMP CORRIDOR RESERVE

Chimps swing safely through, conscious the corridor connects rift reserves rich in biodiversity. U-tzeu-U-tzee from up in the trees draws the Hippo’s eyes to the crimson belly of the papyrus gonolek, no-one spots the spotted hyena.


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bushbaby
26,507 acres

RONDO BUSHBABY RESERVE

The Bushbaby stirs from its daybed in the trees, awoken by the explosive cries and dazzled by the firework plumed African pitta. The elusive Leopard prowls through the undergrowth below, mindful of the Lion’s threatening advances and lofty Rhino’s horn.


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elephantshrew
79,074 acres

GOLDEN ELEPHANT SHREW RESERVE

The Lilac-breasted roller spots the Shrew from the sky, as it moves amongst the red earth below. The Clarke’s weaver is restless amongst the dense thickets, the African Elephant pushes through and tramples on, eagerly awaiting the return of the leaves of the Brachylaena.

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yellowmonkey
21,530 acres

CHIMP CORRIDOR RESERVE

High up in the clouds, Woolly monkeys tell tales of their travels by tail, Tanagers cast rainbows in the sky and shadows in the river, slowly coursing towards the Amazon. Snow capped mountains reflect white bellies, the San Martin titi forms close friendships; mates for life.



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MAGDALENA MANATEE RESERVE
247 acres

MAGDALENA MANATEE RESERVE

Sirenians squeak and squeal beneath the surface, lapping waters wet the land, sodden turtle footprints preserved in the thirst quenched earth, crocodiles snap at the incessant booms of the curassow, tails sway as five cats prowl under the canopy, its branches are shaken by the brown spider monkey, keen to be seen, not forgotten.


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RUBY SPOTTED LIZARD RESERVE
33,512 acres

RUBY SPOTTED LIZARD RESERVE

Grasslands rise up above tropical cloud forest, the Paramo lights up with each Tabaconas footstep, celebrating its new standing. Nature protected, valued, honoured and respected, new life emerges in symphony with new progress. The Spectacled bear clears the lens, the Peruvian night monkey wakes from its deep slumber, the forest is alive.

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CINNAMON COLIBRI RESERVE
19 acres

CINNAMON COLIBRI RESERVE

Emerald Toucans reflected in the newfound sparkle of the lagoon as the half-moon conures perform a lively can-can-can from the sweetgum tree. The clock bird keeping time with its wagging tail, whilst the prickly porcupine counts down to nightfall to emerge from within its hollow. Safe passage restored, a corridor for all walks of life.



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ASIAN UNICORN RESERVE
3,708 acres

ASIAN UNICORN RESERVE

Flamboyant costumed apes crash through the foliage, barking in celebration of their newly secured shelter as they slap and track through the branches. All eyes fall on the Four-eyed Turtle as it mindfully tiptoes through this Watershed Protection Forest. Asian Unicorns gracefully emerge, making a rare appearance. Haitinh Langurs smile from cheek to cheek as Sunda pangolins unroll to the fading fear, poachers are no longer welcome here.

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1,110 acres

MOUNTAIN TROGON RESERVE

Trogons take to the air, spreading the seeds of wild avocados far and wide across this biosphere. Bearded wood partridges mask the karst limestone cliffs, tweeting as pumas and jaguars wind their way through the White Cedars below. Bromeliads borrow the height of Mexican oaks to bask in this treasure trove of life.



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CLIMBING SALAMANDER RESERVE
199 acres

CLIMBING SALAMANDER RESERVE

Rivers racing through the rainforest, Salamanders show their faces after 30 years of hide and seek, sun now shines on lush canopies once threatened by the dark shadows of foreign coffee companies intent on stripping this area of its natural shade and rare beauty.



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COTTON TOP TAMARIN RESERVE
860 acres

COTTON TOP TAMARIN RESERVE

Swinging high up in the treetops and safe within our second sanctuary in Colombia is the Colombian Spider Monkey and iconic Cotton Top Tamarin, two of the rarest primates in all of Latin America.






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22,620 acres

ANDEAN CONDOR RESERVE

Where Andean and Amazonian forests reach out and touch branches. A refuge provided within the most threatened ecosystem in all of South America. A bird’s eye view is had by the Andean Condor, whilst newly discovered species of night monkey and Red Howler Monkey watch from the tree canopy below. The forest floor is inhabited by endangered Mountain Tapirs and the region’s fertile soils were bestowed on local Fairtrade organic farmers who now grow Puro.

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POISON ARROW FROG RESERVE
124 acres

POISON ARROW FROG RESERVE

Critically endangered but now daringly protected by Puro. The only secured location in the world for the feared Golden Poison Arrow Frog, one of the most poisonous animals to walk hop our earth. Their powerful venom was used for centuries by the Emberá people to tip their blowgun darts when hunting.





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ORCHID MOUNTAIN RESERVE
5,338 acres

ORCHID MOUNTAIN RESERVE

Discoveries new to science, a reward from nature, an orchid named after Puro. Spectacled Bears captured, but fortunately only by hidden camera traps whilst scratching their backs on trees. A hummingbird feeder whose flurry of activity was broadcast to cafes on the other side of the globe and launched to the media by Sir David Attenborough, a patron of World Land Trust. Luis, a ranger employed by Puro whose watchful eyes both protect it from poachers and loggers and take photos shared on the Puro blog.

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BLACK HANDED MONKEY RESERVE
1,930 acres

BLACK HANDED MONKEY RESERVE

Rivers craft their lines through the jungle to quench the thirst of local communities. Nine-banded Armadillos circle the waterfront, while the White-lipped Peccary remains silent as to the location of this secret safe haven. Amphibious life unique only to Honduras pay tribute to Puro as they bathe in these tributaries.




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THREE TOED SLOTH RESERVE
395 acres

THREE TOED SLOTH RESERVE

Ancient wetlands restored, signaling the return of former nature dwellers from the skies. An eco-lodge nestled within the rainforest, facilitating educational visits from Puro’s clients, consumers and employees. A hidden waterfall re-discovered whose waters splash against reforested terrain. Sloths determined to cross roads irreverent to the oncoming traffic, supported by patient wardens to their home in the trees.

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PINK HEADED WARBLER RESERVE
1,112 acres

PINK HEADED WARBLER RESERVE

Safeguarding the protection of a lagoon whose springs deliver nutrient rich water to local coffee growers. The happy chorus of croaking frogs in audible harmony with the songs of the Pink-headed Warbler and fellow birds, a far cry from the threat their species face outside of this Puro protected pool. Carefully cut paths now connect the community with the beauty on their doorstep.

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Sociale initiativer

"Helping to build a more balanced future"

Socialt ansvarlig og aktiv i fællesskaber, lokalt og globalt. Uden frygt for at tilsmudse vores hænder og tøj med den jord, der føder Puros produkter. Plantning af træer, der vil vokse til at danne regnskove og dække ar efter tidligere fejl. Hjælper med at opbygge en mere afbalanceret fremtid.

trees4schools
Cape Town

TREES 4 SCHOOLS

Planting, nurturing and growing trees within the grounds of disadvantaged schools in South Africa. Providing shade and green space and encouraging a stronger bond between youth and nature. Expansion into vegetable patches and the implementation of grow your own programs within schools. Students transitioning their new found knowledge from school yard to home yard. A project spearheaded by Puro


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orangutansborneo
Borneo

ORANGUTANS OF BORNEO

The trumpets of Pygmy Elephants sounded and long calls from Orangutans answered, rope bridges secured over troubled waters, a priceless corridor of old growth trees protected amidst jungles of newly planted palms, offering a small glimpse of what once was.





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Congo

COFFEE GROWERS IN CONGO

Helping the people of DR Congo to help themselves. Tools of the trade pledged by Puro to spur productivity and generate larger coffee yields within the poorest country in the world. Money from their harvests returned into education, health care and agricultural support. Improved coffee production directly aligned to improved living conditions. In 2009, we began investing in projects with CDI Bwamanda that focused on offering support to 50,000 Fairtrade coffee growers within the region

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IT’S ALL ABOUT BALANCE

"CARBON NEUTRAL"

Efter bevidst dyrkning og tilberedning, der følger, krydser Puro kaffebønner derefter oceanerne i massevis for at nå vores risteri, og en metamorfose ser dem forvandle sig fra lysegrøn til mørkebrun. Det er en smuk rejse, men en der frigiver kulstof til atmosfæren.

Selvom vi ønsker, at Puro-kaffe skal fortsætte med at varme hjerter, ønsker vi ikke, at den skal bidrage til at opvarme planeten. Puro har været på den CO2-neutrale vej siden 2016 og har sikret, at det kulstof, der genereres fra dets dyrkning, formaling, vejtransport, søfart og ristning, er kulstofbalanceret opvejet af REDD+

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REDD+

"CARBON NEUTRAL"

Man skal ikke fokusere på at plante træer, hvor der engang stod skove, men på at beskytte stående skove mod skovrydning og nedbrydning. Skove, der ellers ville frigive lagret kulstof som CO2 til atmosfæren.

I 2021 validerede videnskabsmænd vores tanker og identificerede den gyldne regel nr. 1 for træplantning, at beskytte stående skove først.
Læs rapporten her

Skovrydning og skovforringelse er den anden førende årsag til global opvarmning (og den førende årsag i nogle kaffeproducerende lande, f.eks. Brasilien og Indonesien), ansvarlig for omkring 15-20% af de globale drivhusgasemissioner.

REDD refererer til en tilgang til at afbøde klimaændringer, defineret som “Reduktion af emissioner fra skovrydning og skovforringelse”.

REDD+ udvider omfanget af aktiviteter til at omfatte skovgenopretning og bæredygtig forvaltning af skove og forbedring af skovenes kulstoflagre. Dette gavner naturligvis også biodiversitet, bevaring og samfund.

redd

Udregning og dokumentation: klik her

BEREGN HVOR MEGET DU KAN REDDE

"CONSERVATION CALCULATOR"

prøv vores beregner, og find frem til hvor meget regnskov du har og/eller kan redde, ved købet af Puro kaffe. 

Puro coffee logo

Puro kaffe

"Try our coffee"

"A unique partnership, crafted in 2005 with World Land Trust, has seen money from the sale of every bag of Puro coffee directed back into conserving the very habitat that conceived it. And, we are really proud with what we have achieved so far:"
Frans Van Tilborg
CEO Miko Group

Penge vokser ikke på træerne

"Protecting biodiversity"

Penge vokser måske ikke på træer, men vores penge hjælper med at beskytte træer. Træer i kaffeproducerende lande, der tilsammen danner smukke regnskovsreservater. Regnskovsreservater med enestående biodiversitet, der nu beskytter truede arters hjem for fremtiden.

Klokkestøbervej 3, 5230 Odense M & Hørskætten 18, 2630 Tåstrup